YouthXchange Training Kit on Responsible Consumption: Towards Sustainable Lifestyles: The Guide
YouthXchange is a train the trainer tool that aims to promote sustainable consumption patterns among young consumers worldwide. The kit provides statistics, case studies, games, examples of real companies going more sustainable, and direction on how explain sustainable lifestyles to a young audience. The topics are tackled under youth-oriented headings: clothing, leisure, travels, underground culture, experiences of other young people etc. The fundamental message the youthXchange training kit delivers is: there is a trend worldwide that tries to make the world more sustainable also through consumer actions, change is possible through day to day actions and networks among people that are engaged locally and globally. The target: This group is composed of youth - in both developed and developing countries - that have access to education, media, and internet
they are likely to shape attitudes, values and behaviour and the habits they develop now will influence the future consumption patterns. They are the future decision makers.