Industry as a partner for sustainable development: advertising

UNEP ; World Federation of Advertisers ; European Association of Communications Agencies (2002)

This report is part of an important effort by the business community in partnership with the United Nations Environment Programme to prepare situation reports from several key sectors as an input for the Johannesburg discussions. The report aims to portray the world of advertising, its role in sustainable development and a balanced overview of those issues where advertising can contribute to the successful implementation of the principles and activities of Agenda 21.

Monograph