One of the key functions under the Cold Chain 4 Life campaign is an International Webinar aiming at bringing the attention of public, policy-makers and end-users about technology, food waste/loss, health, environment and energy considerations associated with the Cold Chain sectors and advocating for best practices in relation to technology selection decision making, minimizing food waste/loss in the supply chain process, stimulate wise selection of technology, minimize leakage of refrigerants and maximizing energy efficiency.