This publication can be used by company in house experts and non-specialist managers as well as company suppliers in order to learn how to apply life cycle management practices throughout the value chain. This is a very practical guide that incorporates 8 business case studies that can be read by all managers and employees - from those at the 'front line' working directly with suppliers, to people on the production line or in the warehouse, or staff dealing with marketing, design and development. What is vital (as the case studies underline) is that the message of sustainability and the concept of life cycle management is spread out along the value chain - both inside and outside the company.