As a contribution to the 3R Ministerial Meeting of April 2005, UNEP launched the '3R Platform' as an implementing mechanism for the 3R initiative in developing countries in the Asia-Pacific region. The platform provides support for concrete 3R activities, such as demonstration projects and institutional strengthening exercises, building on experiences in Japan and other countries, and tailoring them to the needs and specific conditions of each country. This document is intended to outline the strategic elements that can guide the activities implemented under the umbrella of the 3R Platform. It outlines the key areas and themes that need to be focused on in implementing the 3R approach.