In Uganda, the coffee sector plays a major role in the national economy. It is the main source of income to an estimated 1.7 million smallholder families, a major contributor to national GDP and export earnings. Arabica coffee farming is seen as a promising opportunity to enhance the economic prosperity of the region and promote its social stability. The overall objectiveis to generate sustainable wealth creation for improved livelihood and poverty alleviation in rural areas, through green economy and SCP promotion in Africa. The specific objective is to implement a new model of coffee value chain in Africa based on triple certification of farmer association - Geographical Indication (GI), Fair Trade (FT) and Organic (ECO), to promote sustainable production and consumption of the highly valued Mount Rwenzori Arabica coffee.