SwitchMed is an EU-funded initiative fostering Sustainable Consumption and Production (SCP) patterns in eight Southern Mediterranean countries (Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine and Tunisia). SwitchMed directly supports the reinforcement of an enabling policy environment, the practices by private sector and facilitation of experience-sharing among stakeholders. It further aims at stimulating the creation of greener business opportunities and decent employment, while reducing the environmental footprint of consumption and production activities. Different measures will help to make the circular economy model the mainstream business model in the Southern Mediterranean region.