The city of Tel Aviv-Yafo, the second most populous city in Israel and the second largest local economy in the Middle East in partnership with the Israeli Ministry of Environmental Protection created a Green Label for businesses. The Green Label is issued to restaurants, bars cafes and offices that adopt an environmentally friendly code of conduct and food waste regulations. The Green Label facilitates the “greening” of interested businesses through training resources and capacities. It encourages small and medium sized businesses to adopt profitable practices that are also good for the environment and city’s food supply, The green label further creates a communication channel between the city and the business sector that encourages social responsibility and environmental justice.