Eco-Innovation Application in Jordan: SwitchMed in Jordan - SwitchMed Programme [Factsheet]

United Nations Environment Programme (2020)

Eco-innovation is the development and application of a business model, shaped by a new business strategy that incorporates sustainability throughout all business operations based on life cycle thinking and in cooperation with partners across the value chain. It entails a coordinated set of modifications or novel solutions to products (goods / services), processes, market approach and organizational structure which leads to a company’s enhanced performance and competitiveness.

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