This good practice case study is part of a series of knowledge products developed by the SEA circular project to showcase exemplary market-based solutions that bring about transformational changes in the way plastic is managed in the value chain. PT PIPA aims to tackle the dual challenge of plastic and water by addressing “business as usual” practices, prioritizing the hospitality sector given its consumption of bottled water. PT PIPA’s credentials and expertise allowed it to convince and engage partners on the financial, social and environmental benefits of a circular initiative. It has brought about an innovative and integrated drinking water solution that provides fast return on investment, a measurable positive carbon footprint and a tangible contribution to plastic avoidance, allowing water to be saved and encouraging accountability.