| dc.contributor | Industry and Economy Division | en_US |
| dc.contributor.author | United Nations Environment Programme | en_US |
| dc.coverage.spatial | Global | en_US |
| dc.date.accessioned | 2023-09-08T05:57:07Z | |
| dc.date.available | 2023-09-08T05:57:07Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://wedocs.unep.org/20.500.11822/43287 | |
| dc.description | The Playbook is written for those communicating directly with individual consumer audiences about the fashion sector. This incorporates a wide range of roles and practitioners, from those in marketing, branding, advertising, public relations, creative direction, visual media, event production, content or social media at brands and retailers, to those involved in the wider communication ecosystem. This includes agencies, fashion and news media, imagemakers, digital platforms, entertainment properties, influencers, advocacy groups and educators. It is written for a global audience – as much for multinational organisations as small and medium enterprises (SMEs) – recognising that speed of adoption and support required will vary. | en_US |
| dc.format | pdf | en_US |
| dc.language | English | en_US |
| dc.language | Arabic | |
| dc.language | Chinese | |
| dc.language | French | |
| dc.language | Portuguese | |
| dc.language | Russian | |
| dc.language | Spanish | |
| dc.rights | Public | en_US |
| dc.subject | SUSTAINABLE CONSUMPTION | en_US |
| dc.subject | COMMUNICATION | en_US |
| dc.subject | ENVIRONMENTAL SUSTAINABILITY | en_US |
| dc.subject | LIFESTYLE | en_US |
| dc.subject | TEXTILE INDUSTRY | en_US |
| dc.subject | MARKETING | en_US |
| dc.subject | CONSUMER EDUCATION | en_US |
| dc.subject | CONSUMER INFORMATION | en_US |
| dc.subject | CIRCULAR ECONOMY | en_US |
| dc.subject | TEXTILES | |
| dc.title | The Sustainable Fashion Communication Playbook - Executive Summary | en_US |
| dc.title.alternative | 可持续时尚传播手册 - 执行摘要 | |
| dc.title.alternative | Manuel de communication pour un secteur de la mode durable - Résumé exécutif | |
| dc.title.alternative | Manual de comucicação de moda sustentável - Resumo executivo | |
| dc.title.alternative | пособии по коммуникации в области устойчивой моды - Резюме | |
| dc.title.alternative | Manual de Comunicación sobre Moda Sostenible - Resumen ejecutivo | |
| wd.identifier.sdg | SDG 9 - Industry, Innovation and Infrastructure | en_US |
| wd.identifier.sdg | SDG 12 - Responsible Consumption and Production | en_US |
| wd.identifier.sdg | SDG 15 - Life on Land | en_US |
| wd.topics | Finance and Economic Transformations | en_US |
| wd.identifier.pagesnumber | 4 p. | en_US |
