Latin America is a subcontinent yet to be built. Millions of urban roads, thousands of highways, tunnels, seaports, public transportation and sanitation systems and urban furniture, among others; millions of people with needs to be met and governments eager to find mechanisms that allow the integration of its citizens to inclusive, fair economic and social systems. The institutional challenges faced by cement companies towards the future are substantial. Latin America is no exception. It is necessary to lead the promotion of good manufacturing practices across the region, press for non-restrictive regulations in the different countries, share examples of social and environmental responsibility, encourage cement- and concrete-based construction systems and, finally, to promote the regional development in a sustainable frame.