‘Share the Road‟ is a UNEP initiative, developed with the Fédération Internationale de l'Automobile (FIA) Foundation. It brings together the environmental and safety agendas in the context of urban transport with an overall goal of catalyzing policies in government and donor agencies for systematic investments in walking and cycling road infrastructure, linked with public transport systems. Investing in road infrastructure for walking and cycling leads to substantial benefits in environment, safety and accessibility. It reduces emissions of air pollutants and greenhouse gases, protects vulnerable road users, and increases affordable access to vital services and employment. Kenya became the first pilot country for the „Share the Road‟ programme in 2009, when UNEP began working with the government’s lead agency on urban roads – the Kenya Urban Roads Authority (KURA) – on a Joint Showcase Road, United Nations Avenue, as a demonstration project to help realise how road infrastructure that includes non-motorised facilities could benefit from policy changes.