PROAmazonia is an ambitious, five-year collaborative initiative to transform the agriculture and forestry sectors in the Amazon region to more sustainable management and production practices. It is an inclusive, cross-sectoral and multi-stakeholder initiative seeking a just transition to sustainable land-use practices to significantly reduce deforestation and restore degraded ecosystems, improve the livelihoods of some of the most impoverished communities in Ecuador, and establish viable economic markets for sustainably produced, deforestation-free products.