The overall objective of the action (the project) is to support Uganda to achieve sustainable tourism development by engaging in the transition towards an inclusive green industry based on sustainable consumption and production (SCP) patterns, while generating growth, reducing poverty and creating decent jobs for communities, and minimising the impact of the tourism sector on the environment. The project aims to map existing sustainable criteria, standards and labels for the tourism sector in order to discuss (in a dialogue with the private sector) the potential of marketing incentives for the promotion of eco-tourism in Uganda.