•Only trade association for Uganda's Hotel Sector •Started in May 2000 •Over 520 member hotels •Some of the roles of the association include; –promoting collaboration and partnerships with government development partners and private sector associations. –Lobby and Advocacy and speaking with one voice in order to protect the interests of hotels –enhancing capacities through training –ensuring a conducive investment climate for its members –playing a representation role at different platforms –as well as supporting member associations to identify and recruit suitable personnel. –Marketing our hotels to the world through the hotel magazine and attending expos.