The aim of this study is to support development of green business and eco-entrepreneurship and use of sustainable consumption and production practices by having in place three components. These are (i) micro, small and medium enterprises, and business service providers that are better equipped to seize opportunities for green business development; (ii) better informed public and private consumers; and (iii) clear policies, sound regulatory frameworks, incentives structures, tax and other market-based instruments influencing key sectors of agriculture, manufacturing and tourism.