The ‘Adapt to Survive: Business transformation in a time of uncertainty’ brief is the first in a series of six GEO for Business Briefs published by the United Nations Environment Programme (UNEP) to better inform, engage and stimulate positive action from business leaders. The brief was launched on 3 February 2021 in a virtual event & LinkedIn Live broadcast that featured an interactive panel discussion with UN and business leaders. The event had 1,341 event registrations on Event tribe and LinkedIn with 3,371 unique views on YouTube and LinkedIn and with a Social Media Coverage of posts, 1,534 engagements and 76,551 impressions