| dc.contributor | Industry and Economy Division | en_US |
| dc.contributor.author | United Nations Environment Programme | en_US |
| dc.contributor.author | United Nations Framework Convention on Climate Change | en_US |
| dc.contributor.other | Arthur, Rachel | en_US |
| dc.coverage.spatial | Global | en_US |
| dc.date.accessioned | 2023-06-21T06:34:45Z | |
| dc.date.available | 2023-06-21T06:34:45Z | |
| dc.identifier.uri | https://wedocs.unep.org/20.500.11822/42819 | |
| dc.description | The Sustainable Fashion Communication Playbook (short: the Playbook) aims to provide a shared vision, principles and guidance on how to align consumer-facing communication across the global fashion industry with sustainability targets, incorporating both environmental and social factors. It shows how fashion communicators – marketers, brand managers, imagemakers, storytellers, media, influencers and beyond – can help advance towards the Paris Agreement and Sustainable Development Goals (SDGs) through: 1) countering misinformation and greenwashing, 2) reducing messages perpetuating overconsumption, 3) redirecting aspiration to more sustainable lifestyles, and 4) empowering consumers into their role as citizens to demand greater action from businesses and policymakers.
It does so in the context of recognising the fashion sector as one of global importance, but one struggling to address its wide-reaching impacts, with unsustainable patterns of consumption and production contributing directly and significantly to the triple planetary crisis of climate change, nature and biodiversity loss, and pollution and waste (UNEP 2021c; UNEP 2023), as well as the interlinked issue of social injustice. | en_US |
| dc.format | pdf | en_US |
| dc.language | English | en_US |
| dc.publisher | United Nations Environment Programme | en_US |
| dc.rights | Public | en_US |
| dc.subject | SUSTAINABLE CONSUMPTION | en_US |
| dc.subject | COMMUNICATION | en_US |
| dc.subject | CLIMATE | en_US |
| dc.subject | ENVIRONMENTAL SUSTAINABILITY | en_US |
| dc.subject | LIFESTYLE | en_US |
| dc.subject | CONSUMPTION BEHAVIOUR | en_US |
| dc.subject | CIRCULAR ECONOMY | en_US |
| dc.subject | TEXTILE INDUSTRY | en_US |
| dc.subject | MARKETING | en_US |
| dc.subject | ORAL COMMUNICATION | en_US |
| dc.subject | CONSUMER EDUCATION | en_US |
| dc.subject | CONSUMER INFORMATION | en_US |
| dc.title | The Sustainable Fashion Communication Playbook - Shifting the narrative: A Guide to Aligning Fashion Communication to the 1.5-Degree Climate Target and Wider Sustainability Goals | en_US |
| dc.type | Manuals, Guides and Toolkits | en_US |
| dc.type | Publications | en_US |
| dc.type | Reports, Books and Booklets | en_US |
| wd.identifier.sdg | SDG 5 - Gender Equality | en_US |
| wd.identifier.sdg | SDG 9 - Industry, Innovation and Infrastructure | en_US |
| wd.identifier.sdg | SDG 11 - Sustainable Cities and Communities | en_US |
| wd.identifier.sdg | SDG 12 - Responsible Consumption and Production | en_US |
| wd.identifier.sdg | SDG 13 - Climate Action | en_US |
| wd.topics | Climate Action | en_US |
| wd.topics | Finance and Economic Transformations | en_US |
| wd.identifier.pagesnumber | 91 p. | en_US |
| wd.identifier.doi | https://doi.org/10.59117/20.500.11822/42819 | |
