Talk the walk: advancing sustainable lifestyles through marketing and communications
Date
2005Author
United Nations Environment Programme
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RT Generic T1 Talk the walk: advancing sustainable lifestyles through marketing and communications A1 United Nations Environment Programme YR 2005 LK https://wedocs.unep.org/20.500.11822/8399 PB United Nations Environment Programme AB TY - GEN T1 - Talk the walk: advancing sustainable lifestyles through marketing and communications AU - United Nations Environment Programme Y1 - 2005 UR - https://wedocs.unep.org/20.500.11822/8399 PB - United Nations Environment Programme AB - @misc{20.500.11822_8399 author = {United Nations Environment Programme}, title = {Talk the walk: advancing sustainable lifestyles through marketing and communications}, year = {2005}, abstract = {}, url = {https://wedocs.unep.org/20.500.11822/8399} } @misc{20.500.11822_8399 author = {United Nations Environment Programme}, title = {Talk the walk: advancing sustainable lifestyles through marketing and communications}, year = {2005}, abstract = {}, url = {https://wedocs.unep.org/20.500.11822/8399} } TY - GEN T1 - Talk the walk: advancing sustainable lifestyles through marketing and communications AU - United Nations Environment Programme UR - https://wedocs.unep.org/20.500.11822/8399 PB - United Nations Environment Programme AB -View/Open
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This publication presents case studies of examples of responsible marketing/advertising strategies by a selection of Global Compact participant companies. It provides critical analysis of what works and what doesn’t, and also provides topical discussion on challenges in marketing and communicating sustainable lifestyles.
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