Ion Cuhal once dreamed of setting up a successful and very profitable company. As a young entrepreneur, “I particularly wanted my company to act in harmony with the environment, to provide new jobs for locals and to sell healthy and organic produce to its customers,” he explains. Ion was able to achieve this by setting up an organic business. In 2005, he unveiled the ‘Nova Nut LLC’ company alongside two German businessmen. Nova Nut LLC did not benefit from any grant or financial aid for its start-up – its cofounders instead made a remarkable sacrifice and used their own resources.