Moving beyond the assessment of the current state and potential of BioTrade in Namibia, this study examines the contribution of the sector in transitioning to a green economy. The results reveal that the expansion and consolidation of BioTrade can further advance Namibia’s role as a leading international proponent of sustainable environmental and economic management. While it is understood that a full-scale transition to a green economy will require a package of policy reforms and investments in all economic sectors, BioTrade in Namibia is well-placed to pioneer such a shift.