In 2018, World Environment Day reached new heights. With India as host country, the world rallied around a movement to “Beat Plastic Pollution”. This simple yet ambitious call to action, inspired governments, institutions and civil society to take meaningful steps to combat one of the great environmental challenges of our time. The theme asked each of us to consider how we can make changes in our everyday lives to reduce the heavy burden of plastic pollution on our natural places, our wildlife and our own health. By plugging into a long-building momentum to beat plastic pollution, World Environment Day served as a turning point to inspire innovators, activists and leaders worldwide to do more than just clean up existing plastics. The outcome of this historic and catalyzing moment is being recognized as the day the tide turned on single-use plastics.