The impact of research and synthesis can be diminished seriously or even dismissed by a report that is riddled with spelling mistakes, inconsistent punctuation or a narrative flow that is difficult to follow. It is an editor’s responsibility to ensure that a publication follows the United Nations spelling as well as UNEP style and citation conventions. Editors also ensure that they are familiar with the type of content and intended target audiences, that the tone of the publication is consistent throughout, that the narrative flow is solid and that complex concepts are explained clearly for the intended target audiences.